Search Engine Optimization (SEO) Masterclass

A comprehensive course designed to teach students the fundamentals of SEO, keyword research, on-page and off-page techniques, and analytics to improve visibility and rankings on search engines.

Course Overview

This course is ideal for individuals aiming to master SEO skills, enabling them to enhance website traffic, ranking, and user engagement. The curriculum covers:

✅ Understanding SEO fundamentals and search engine algorithms
✅ Conducting effective keyword research and analysis
✅ On-page optimization: titles, meta descriptions, headers, and internal linking
✅ Off-page optimization: backlinks, guest posting, and outreach
✅ Technical SEO: website speed, mobile optimization, and XML sitemaps
✅ Local SEO for targeting specific geographical locations
✅ SEO tools like Google Analytics, Search Console, and others
✅ Best practices for content optimization and creating SEO-friendly content

By the end of the course, students will be proficient in SEO techniques and strategies, enabling them to work as SEO specialists, freelance consultants, or to enhance the online presence of their own businesses.

Course Curriculum

8 Modules
SEO Fundamentals and Search Engine Algorithms

Understanding how search engines work, ranking factors, and core SEO principles. Students will learn about Google's algorithm updates and the evolution of SEO best practices.

Developing skills to identify valuable keywords and analyze competition. Students will learn to use keyword research tools, assess search intent, and develop effective keyword strategies.

Implementing best practices for optimizing page elements for better rankings. Students will learn to optimize titles, meta descriptions, headers, content, and internal linking structures.

Developing ethical approaches to building quality backlinks and off-site signals. Students will learn link prospecting, outreach techniques, and how to evaluate link quality and relevance.

Identifying and resolving technical issues that impact search performance. Students will learn about site speed, mobile optimization, structured data, sitemaps, and robots.txt configuration.

Optimizing for local search results and Google Business Profile. Students will learn to improve local rankings, manage citations, and implement location-based SEO strategies.

Using professional tools to audit websites and measure SEO success. Students will master Google Analytics, Search Console, and third-party SEO software for comprehensive site analysis.

Creating SEO-friendly content that satisfies both users and search engines. Students will learn content planning, creation, and optimization techniques for improved organic visibility.

Student Experience

Curriculum Tracking
Students Only

Real-time Progress Tracking

Our interactive student portal lets you monitor your progress through the curriculum in real-time.

Visual progress dashboard shows completed modules
Track assessment scores and performance
Receive automatic notifications for new content
Set personal learning goals and milestones
Learning Materials
Students Only

Comprehensive Learning Materials

Access all course materials in one convenient location through our student portal.

Downloadable lecture notes and presentations
Video tutorials and practical demonstrations
Practice exercises and example projects
Supplementary resources for in-depth learning
Student Communication
Students Only

Direct Communication Channels

Stay connected with your instructors and EMT staff through integrated communication tools.

Direct messaging with instructors for questions
Forum discussions with fellow students
Feedback submission and response system
Important announcements and updates
EMT Certificate
Upon Completion

Verifiable Digital Certification

Upon successful completion of the course, receive our industry-recognized digital certificate.

QR code verification for authenticity
Digital and print-ready versions available
TEVTA endorsed certification
Includes detailed skills and competencies

Student Portal Preview

Student Portal Dashboard

Intuitive Student Dashboard

Our user-friendly dashboard gives students easy access to all course resources and tracking tools in one place.

Progress Overview

Visual representation of your learning journey

Resource Library

Centralized access to all learning materials

Schedule & Reminders

Never miss important deadlines or classes

Course Details

  • Duration: 2 months
  • Fee: ₨ 22,000.00
  • Start Date: Flexible
  • Class Size: 15 students max
  • Modules: 8
Curriculum Breakdown
Modules 8
Hours 40
Projects 3
View Full Curriculum
Certificate Preview
Certificate Preview

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